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Communicating About Uncertainty with the US Department of Education

Joe Donovan
Founding Partner
The Donovan Group

As education leaders across the country are well aware, there have been a series of changes at the federal level since the new administration took office in late January. These changes have largely come in the form of executive actions that have affected public schools and the students they serve in various ways.

On March 20, President Trump signed an executive order directing the Secretary of Education to facilitate the closure of the U.S. Department of Education (USED) and transfer educational authority back to the states. While there are a number of legal challenges that may delay the implementation of this order, it’s possible that a full or partial dismantling of the federal agency is on the horizon.

With this issue front and center in the news, parents and families, teachers and staff, students, and community members are likely to have a lot of questions about what this all means and how it will affect their local schools. We recommend remaining apolitical, sticking to the facts, and keeping the focus on supporting and protecting students.

Below are some key messages and information you may want to share with your community regarding this issue:

This is a developing situation, and it’s not yet clear how far the executive order will go and what the future of USED looks like. Regardless of how this issue plays out in the courts, it will be important for education leaders to be prepared to communicate and keep their school communities informed.  

Joe Donovan is the founding partner of the Donovan Group, an award-winning school district communication, marketing, and public relations firm that focuses exclusively on public education. The Donovan Group provides 24/7 crisis communications services to MASA members free of charge. Learn more at www.mnasa.org/crisis-communication-services.

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