The Donovan Group is offering a Communications Academy during the 2024-25 school year! This professional learning opportunity for Minnesota superintendents and communication leaders covers key components of strong school communications, giving you the tools you need to connect with your community and communicate effectively.

Topics include:

  • Basics of School Communications
  • Communications Planning
  • Working with the Media
  • Social Media
  • Crisis Communications
  • Video Best Practices
  • Marketing & Branding
  • Internal Communications
  • Special Topics in School Communications

Registration Fees
$650 for MASA members
$550 for non-members attending with an MASA member
$750 for non-members attending without an MASA member

Continuing Education Units (CEUs)
CEUs have been requested from the Minnesota Board of School Administrators (BOSA). Participants must attend the sessions in person or synchronously to be eligible for CEUs. 

Please note that all of the sessions are filmed and are available to participants via a password-protected website.

Session Dates
Session 1 | Basics of School Communications
October 1, 2024 | 12:30-2 p.m.
In-person in conjunction with MASA Fall ConferenceSession 2 | Communications Planning
October 23, 2024 | 1-2 p.m. | Virtual Session

Session 3 | Working with the Media
November 13, 2024 | 1-2 p.m. | Virtual Session

Session 4 | Social Media
December 4, 2024 | 1-2 p.m. | Virtual Session

Session 5 | Crisis Communications
January 29, 2025 | 1-2 p.m. | Virtual Session

Session 6 | Video Best Practices
February 12, 2025 | 1-2 p.m. | Virtual Session

Session 7 | Marketing & Branding
March 21, 2025 |12:30-2 p.m.
In-person in conjunction with the MASA/MASE Spring Conference

Session 8 | Internal Communications
April 16, 2025 | 1-2 p.m. | Virtual Session

Session 9: Special Topics in School Communications
May 7, 2025 | 1-2 p.m. | Virtual Session

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